All Work
Research
Identity
Futures
Qualitative
What happens when intelligence becomes personal — and how will A.I. reshape health, identity, and the limits of being human?
In this study, we selected three areas of focus to visualise what the future of AI might look like — exploring the profound questions that arise when artificial intelligence moves from tool to companion, from assistant to augmentation.
Led by me and my colleague Cormac O Conaire, we explored how AI may fundamentally reshape how we live, who we are, and what we might become.
A visual summary of the research framework and the three thematic territories we explored.
Exploring how AI might fundamentally transform the way we monitor, maintain, and optimise our health — from predictive diagnostics to deeply personal wellness companions.
Investigating whether AI could evolve beyond synthetic chat bots into genuine personalities — entities with preferences, dispositions, and a sense of self distinct from their creators.
Uncovering how AI-powered enhancements could upgrade our mental and physical abilities — blurring the boundary between human potential and machine capability.
We combined primary research with expert interviews and speculative fiction to build a layered picture of what AI might become.
We interviewed three leaders in the AI space — from a full-time futurologist charting the long-arc implications of machine intelligence to the technical strategy lead for Amazon Alexa. Their depth of experience grounded the study in lived practice and real-world complexity, providing a counterweight to purely speculative thinking.
Based on our research findings, we created fictional stories around human-AI interaction — short speculative narratives designed to unpack the possibilities and tensions that might surround these technologies in the near future. Stories make the abstract tangible and give stakeholders a way to emotionally engage with futures that data alone cannot convey.
The research surfaced insights significant enough to reach a global business audience — resulting in a commissioned article for one of the world's most read business publications.
